Our Team
Every guide on this site is written by someone with direct experience in their lane β a mechanic, an import specialist, an off-road farmer. No generalists, no AI-generated filler.
Mike Tanaka
Mechanic & Maintenance Lead
Spent eleven years as a diesel and small-engine mechanic in the Pacific Northwest before moving into vehicle export work. Has personally torn down more K6As and E07Zs than he can count. Still does his own oil changes.
Tom Bradley
Import Regulations Specialist
Former customs brokerage analyst who switched to kei truck import consulting after helping a friend navigate the 25-year rule. Reads regulatory bulletins for fun. His brother-in-law lives in Quebec, which is allegedly how he got pulled into the provincial-rules rabbit hole.
Dave Coleman
Use Cases & Off-Road Editor
Runs a small hobby farm in rural Oregon. Bought his first kei truck β a Suzuki Carry NΕhan β specifically to stop wrecking his good truck on the back forty. Now owns three kei trucks for 'research purposes,' according to his wife.
Rachel Whitman
Model Guides & Research Lead
Background in technical writing and automotive journalism before falling into the kei truck niche. Treats every model guide like a mini investigative piece β wants to know not just what a truck is, but why it exists and what story explains its quirks.
Chris Palmer
Pricing & Landed-Cost Analyst
Spent six years doing inventory and pricing analysis for a regional used-equipment dealer before going independent. Treats every purchase decision as a spreadsheet problem first, an emotional one second. Has a running personal log of every kei truck auction sale he's tracked since 2019.